Scentsorie

Scents and Cent-sibility: The Dupe Mindset

According to Think with Google, searches for “dupe” grew globally by 40% YoY in June 2022, with beauty driving the category overall. Largely driven by influencers, dupe culture has caused affordabl...

Pumpkin Spice, Still Nice?

Recent years have seen pumpkin spice's place among seasonal-themed products questioned, is the pumpkin market too saturated… are pumpkin products too basic… So we asked ourselves as we looked to cr...

Starting Your Candle Business: The Ultimate Guide

If you’re passionate about fragrance and ambiance and sometimes create candles at home, you can quickly and easily turn your hobby into a successful business. However, candle-making has initial cha...

Starting a Candle Business, Is It Worth It?

Absolutely! According to research, the candle market was valued at over $7,000,000 in 2022. And it’s expected to increase to over $10,000,000 by 2028, with a growing CAGR of 5.26% in the next six y...

Scentscaping

Have you heard of scentscaping? We talked about it a few posts back and we’re really excited to dig deeper and explore this amazing scent based trend! The post-pandemic era has inspired some incred...

Sensorial Wellness

This year, we have seen a rise in the power of sensorial wellness. This novel trend is a growing movement in the self-care, wellness, and lifestyle niches. It focuses on the use of sensory experien...