Insights and Inspiration
Creating the Perfect Mother's Day Collection
This Mother's Day, we're going to see a big theme towards really caring and honoring mothers and families. With everything going on- financially, politically- you name it, people are feeling it. Bu...
Read moreRoyalcore: Inspired By Bridgerton
The world is abuzz with the return of Bridgerton! Opulent balls, scandalous secrets, and captivating characters – it's the perfect recipe for a hit show, and a huge opportunity for your business.
Read moreAs we continue to witness the evolution of scents and the creativity of perfumers, grown up versions of cherry stand out as a testament to the industry's ability to reinvent and reimagine.
Read moreSpring Summer 2024 Fragrance Trend Report
In a world filled with ever-evolving fragrance and beauty trends (are you one of the many saying hello mob-wife aesthetic, and goodbye to quiet luxury?), staying on top of fragrance trends isn't ju...
Read moreBeyond Basic: The New Wave of Vanilla Scents
Vanilla. Just the word itself feels like a warm hug, doesn't it? As someone who’s not only a lover of all things cozy and comforting but also a keen observer of market trends, I’ve noticed somethin...
Read moreA look at what and when candle and personal care brands are launching their seasonal collections.
Read moreScents and Cent-sibility: The Dupe Mindset
According to Think with Google, searches for “dupe” grew globally by 40% YoY in June 2022, with beauty driving the category overall. Largely driven by influencers, dupe culture has caused affordabl...
Read moreRecent years have seen pumpkin spice's place among seasonal-themed products questioned, is the pumpkin market too saturated… are pumpkin products too basic… So we asked ourselves as we looked to cr...
Read moreStarting Your Candle Business: The Ultimate Guide
If you’re passionate about fragrance and candlemaking, are excited at the possibilities of being an entrepreneur, you may be able to turn your hobby into a successful business. However, candle-maki...
Read moreStarting a Candle Business, Is It Worth It?
Absolutely! According to research, the candle market was valued at over $7,000,000 in 2022. And it’s expected to increase to over $10,000,000 by 2028, with a growing CAGR of 5.26% in the next six y...
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