Skip to content

Cart

Your cart is empty

Insights and Inspiration

Creating the Perfect Mother's Day Collection

Creating the Perfect Mother's Day Collection

Creating the Perfect Mother's Day Collection

Creating the Perfect Mother's Day Collection

This Mother's Day, we're going to see a big theme towards really caring and honoring mothers and families. With everything going on- financially, politically- you name it, people are feeling it. Bu...

Read more
Royalcore: Inspired By Bridgerton

Royalcore: Inspired By Bridgerton

The world is abuzz with the return of Bridgerton! Opulent balls, scandalous secrets, and captivating characters – it's the perfect recipe for a hit show, and a huge opportunity for your business.

Read more
Still Trending: Cherry

Still Trending: Cherry

As we continue to witness the evolution of scents and the creativity of perfumers, grown up versions of cherry stand out as a testament to the industry's ability to reinvent and reimagine. 

Read more
Spring Summer 2024 Fragrance Trend Report

Spring Summer 2024 Fragrance Trend Report

In a world filled with ever-evolving fragrance and beauty trends (are you one of the many saying hello mob-wife aesthetic, and goodbye to quiet luxury?), staying on top of fragrance trends isn't ju...

Read more
Beyond Basic: The New Wave of Vanilla Scents

Beyond Basic: The New Wave of Vanilla Scents

Vanilla. Just the word itself feels like a warm hug, doesn't it? As someone who’s not only a lover of all things cozy and comforting but also a keen observer of market trends, I’ve noticed somethin...

Read more
Product Launch Calendar
Infographic

Product Launch Calendar

A look at what and when candle and personal care brands are launching their seasonal collections.

Read more
Scents and Cent-sibility: The Dupe Mindset

Scents and Cent-sibility: The Dupe Mindset

According to Think with Google, searches for “dupe” grew globally by 40% YoY in June 2022, with beauty driving the category overall. Largely driven by influencers, dupe culture has caused affordabl...

Read more
Pumpkin Spice, Still Nice?

Pumpkin Spice, Still Nice?

Recent years have seen pumpkin spice's place among seasonal-themed products questioned, is the pumpkin market too saturated… are pumpkin products too basic… So we asked ourselves as we looked to cr...

Read more
Starting Your Candle Business: The Ultimate Guide

Starting Your Candle Business: The Ultimate Guide

If you’re passionate about fragrance and candlemaking, are excited at the possibilities of being an entrepreneur, you may be able to turn your hobby into a successful business. However, candle-maki...

Read more
Starting a  candle business

Starting a Candle Business, Is It Worth It?

Absolutely! According to research, the candle market was valued at over $7,000,000 in 2022. And it’s expected to increase to over $10,000,000 by 2028, with a growing CAGR of 5.26% in the next six y...

Read more