Insights and Inspiration

Pumpkin Spice, Still Nice?

Recent years have seen pumpkin spice's place among seasonal-themed products questioned, is the pumpkin market too saturated… are pumpkin products too basic… So we asked ourselves as we looked to cr...

Starting Your Candle Business: The Ultimate Guide

If you’re passionate about fragrance and ambiance and sometimes create candles at home, you can quickly and easily turn your hobby into a successful business. However, candle-making has initial cha...

Starting a Candle Business, Is It Worth It?

Absolutely! According to research, the candle market was valued at over $7,000,000 in 2022. And it’s expected to increase to over $10,000,000 by 2028, with a growing CAGR of 5.26% in the next six y...

Scentscaping

Have you heard of scentscaping? We talked about it a few posts back and we’re really excited to dig deeper and explore this amazing scent based trend! The post-pandemic era has inspired some incred...

Sensorial Wellness

This year, we have seen a rise in the power of sensorial wellness. This novel trend is a growing movement in the self-care, wellness, and lifestyle niches. It focuses on the use of sensory experien...

Top 5 Wellness Trends For 2023

The year 2023 is set to be the year of wellness galore, with innovations driving forward a new era of well-being!  With an emphasis on home tranquility, there are more opportunities for consumers t...

Affordable Indulgences

Our last post we dove into different ways that self-care businesses have continued to thrive and remain profitable, despite the economic downturn. If you run a candle or soap making business, that ...

A Fragrant Focus on Business

An economic downturn is a daunting experience for any small business. It’s during times like these when companies need to focus on creating value, cutting costs, and finding new ways to remain comp...

Must Have Valentine's Day Fragrances

I'm sure we can all agree a beautiful bouquet of flowers or decadent box of chocolates can be a safe bet as a Valentine's Day gift year after year, but we know the key to a great night is to set t...

Valentine's Day 2023

In response to an increasingly open attitude towards sharing the depths of our feelings, Valentine's Day celebrates the physical, mental, and emotional aspects of love in a subtly suggestive and wh...