Insights and Inspiration

Recent years have seen pumpkin spice's place among seasonal-themed products questioned, is the pumpkin market too saturated… are pumpkin products too basic… So we asked ourselves as we looked to cr...
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Starting Your Candle Business: The Ultimate Guide
If you’re passionate about fragrance and ambiance and sometimes create candles at home, you can quickly and easily turn your hobby into a successful business. However, candle-making has initial cha...
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Starting a Candle Business, Is It Worth It?
Absolutely! According to research, the candle market was valued at over $7,000,000 in 2022. And it’s expected to increase to over $10,000,000 by 2028, with a growing CAGR of 5.26% in the next six y...
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Have you heard of scentscaping? We talked about it a few posts back and we’re really excited to dig deeper and explore this amazing scent based trend! The post-pandemic era has inspired some incred...
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This year, we have seen a rise in the power of sensorial wellness. This novel trend is a growing movement in the self-care, wellness, and lifestyle niches. It focuses on the use of sensory experien...
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Top 5 Wellness Trends For 2023
The year 2023 is set to be the year of wellness galore, with innovations driving forward a new era of well-being! With an emphasis on home tranquility, there are more opportunities for consumers t...
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Our last post we dove into different ways that self-care businesses have continued to thrive and remain profitable, despite the economic downturn. If you run a candle or soap making business, that ...
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An economic downturn is a daunting experience for any small business. It’s during times like these when companies need to focus on creating value, cutting costs, and finding new ways to remain comp...
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Must Have Valentine's Day Fragrances
I'm sure we can all agree a beautiful bouquet of flowers or decadent box of chocolates can be a safe bet as a Valentine's Day gift year after year, but we know the key to a great night is to set t...
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In response to an increasingly open attitude towards sharing the depths of our feelings, Valentine's Day celebrates the physical, mental, and emotional aspects of love in a subtly suggestive and wh...
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