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Insights and Inspiration

wellness trends 2023

Top 5 Wellness Trends For 2023

wellness trends 2023

Top 5 Wellness Trends For 2023

The year 2023 is set to be the year of wellness galore, with innovations driving forward a new era of well-being!  With an emphasis on home tranquility, there are more opportunities for consumers t...

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recession proof your candle or soap business

Affordable Indulgences

Our last post we dove into different ways that self-care businesses have continued to thrive and remain profitable, despite the economic downturn. If you run a candle or soap making business, that ...

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A Fragrant Focus on Business
key trends

A Fragrant Focus on Business

An economic downturn is a daunting experience for any small business. It’s during times like these when companies need to focus on creating value, cutting costs, and finding new ways to remain comp...

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Valentine's Day Fragrance Trends
fragrance trends

Must Have Valentine's Day Fragrances

I'm sure we can all agree a beautiful bouquet of flowers or decadent box of chocolates can be a safe bet as a Valentine's Day gift year after year, but we know the key to a great night is to set t...

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Valentine's Day 2023
SHOPNOW_valentines-day-fragrance-oils

Valentine's Day 2023

In response to an increasingly open attitude towards sharing the depths of our feelings, Valentine's Day celebrates the physical, mental, and emotional aspects of love in a subtly suggestive and wh...

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CANDLE TRENDS 2023
key trends

KEY TRENDS: CANDLE TRENDS 2023

Embracing every mood from cozy to the spiritual, candles are designed to provide small moments of escapism with evocative, immersive scents.

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KEY TRENDS: FALL CANDLES 2022
key trends

KEY TRENDS: FALL CANDLES 2022

Discover the candle trends that consumers are looking for this Fall. These key insights will help you keep your home fragrance business ahead of the curve

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Change Is Good...

Change Is Good...

2 years ago, I launched Scents and Stories with the goal of offering amazing fragrance oils created using expert, insider knowledge of the fragrance industry. Using storytelling to show you what's ...

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Mothers Day Fragrance Trends
fragrance trends

Mother's Day 2022

Mother’s Day is a huge business opportunity for candle & beauty brands. Look to develop new products for your line with fragrance oils that focus on emotional connections, wellness, and pleasur...

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Elements of a candle
Infographic

Elements of a candle

Not all candles are created equally. There are a plethora of waxes, wicks, vessels, and fragrances out there, in wide range of options, varying in quality and pricing. Even with all that variety, ...

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