The year 2023 is set to be the year of wellness galore, with innovations driving forward a new era of well-being!
With an emphasis on home tranquility, there are more opportunities for consumers to take control of their wellness. That means there is ample room for your business to take advantage of this trend.
The home is a prime location for nurturing self-care practices and promoting mental and physical well-being. Adding simple elements like fragrance, through candles, soap, or fabric mist enhances a home sanctuary.
Learn how to take advantage of the 5 key wellness trends of 2023.
The Boom of the Restorative Home
The restorative home is a novel concept instituted in 2022. Homes are meant to provide security, peace, beauty, and comfort–the meaning of each has evolved so much that we need to think beyond the traditional approaches to achieving them.
Creating a home that looks peaceful is only half the battle. To truly feel at home, we need to create an environment that is peaceful, beautiful, secure, and comfortable. This can be achieved through careful consideration of elements such as colors, textures, and senses.
Creating a restorative home is as simple as enhancing everyday tasks. Cleaning has become a relaxing and decompressing activity for many people, so why not enhance the experience with fresh-smelling home fragrances or candles?
Sound Sleep
In the hustle and bustle of everyday life, sleep is essential for health and happiness. It's important for businesses to brand sleep as a luxurious necessity. It's time for businesses to jump on the sleep quality bandwagon and provide consumers with natural sleep aids.
Fragrance has been used for centuries to help people relax and get a better night's sleep. Aromatherapy is a great way to achieve this, as different fragrances in soaps and candles have positive effects on the body and mind. Whether it's calming lavender or energizing citrus scents, the right fragrance can help consumers achieve peaceful sleep.
Keep in mind, if your business is selling candles, don’t promote candles as a sleep aid, that is unsafe! You can suggest they be used to wind down, or relax from a long day, but never to help fall asleep. If you’re looking to sell home fragrance products to help sleep, we suggest reed diffusers, pillow/ fabric mist, or scented hand cream to be used as the last step in their nightly ritual.
Bathroom Retreat
Self-care is an important part of a daily routine. But it may be surprising that the bathroom is one of the most popular places for people to practice it.
Indulging in hot baths or detoxing showers have become popular ways of decompressing. Many people take this as an opportunity to engage in a full-on bathroom retreat, stocked with an aromatherapy station featuring fragrant products like oils, candles, and fancy soaps. There are many ways that people make their bathroom a place for rejuvenation while reconnecting with themselves.
Sensory Awareness
This year is also being recognized as a year to embrace sensorial experiences. Recently, it has been discovered that such sensorial experiences enhance well-being. Sound and smell, in particular, are the latest trending sensorial experiences. This is because they provide a chance for people to focus on their senses and connect with the environment around them in a more meaningful way.
These sensorial experiences include activities such as listening to calming music and engaging in activities that stimulate the senses like aromatherapy. Scent has the power to evoke strong emotions and memories. Therefore, it’s used to promote a sense of well-being, relaxation, and even healing. In recent years, the use of scent to enhance sensorial experiences has become increasingly popular from spas and yoga studios to home fragrances.
In fact, home fragrance popularity has skyrocketed due to its convenience, easy accessibility, and privacy for one's home. Because of social media’s influence, people are discovering the benefits of incorporating scent into their lives–allowing home fragrance content to be viewed hundreds of millions of times.
Adding a sensorial element such as a wooden wick for sound, or a textured vessel for touch can take your products to another level.
Don’t Skimp on Vitamin N
N is for nature. There are mental and physical healing advantages to being surrounded by natural elements such as plants. Studies have shown that being around plants can reduce stress, improve mood, and even help with healing physical ailments.
Plants provide fresh air and an aesthetically pleasing environment. Not only do plants provide a calming atmosphere, but they also help to boost productivity and creativity.
The best part of Vitamin N, is that it's not necessary to go on hikes or participate in forest baths (although you could!)
Houseplants and planters invite nature right into the home. Many people have adopted the title of plant parents, as they find joy and comfort in caring for life. Whether it's a windowsill, corner, or shelf, plants can be used to spruce up any space with minimal effort. Not only do they look beautiful, but they also require minimal maintenance and provide numerous health benefits.
To take this a step further, fragrances can even be used to create a calming atmosphere in indoor gardens, or to replicate the smell of a garden indoors. Like our Greenhouse + Tomato Vine fragrance oil that will transport you right into a lush greenhouse. Or our Jasmine + Island Ivy fragrance oil that is the perfect green floral scent, reminiscent of the ultimate dreamy garden.
As you can see, wellness trends will continue to evolve and change throughout the year. As we look ahead, it is important that we embrace these new trends and find ways to incorporate them into our lives. Not only can these trends help us improve our physical and mental health, but they can also help us become more mindful of our environment and the beautiful world around us. By embracing these new wellness trends, consumers can create healthier futures –right in their own backyards.