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Article: Product Launch Calendar

Product Launch Calendar

Product Launch Calendar

Candle Launch Calendar

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Scents and Cent-sibility: The Dupe Mindset

Scents and Cent-sibility: The Dupe Mindset

According to Think with Google, searches for “dupe” grew globally by 40% YoY in June 2022, with beauty driving the category overall. Largely driven by influencers, dupe culture has caused affordabl...

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Beyond Basic: The New Wave of Vanilla Scents

Beyond Basic: The New Wave of Vanilla Scents

Vanilla. Just the word itself feels like a warm hug, doesn't it? As someone who’s not only a lover of all things cozy and comforting but also a keen observer of market trends, I’ve noticed somethin...

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