Recent years have seen pumpkin spice's place among seasonal-themed products questioned, is the pumpkin market too saturated… are pumpkin products too basic…
So we asked ourselves as we looked to create a new fall collection, does anyone need another pumpkin fragrance oil? Are consumers still interested in pumpkin candles, soaps, and miscellaneous pumpkin consumer products? Research says YES.
According to Spate, there is an average of 613.8K monthly searches for pumpkin spice products, indicating that consumers still have the urge for the traditional autumnal twist on product offerings.
Nearly 20 years ago, Starbucks disrupted the market with its signature Pumpkin Spice Latte. Ever since companies have been cranking out pumpkin-inspired food and drinks–and fragrance-based small businesses are no exception! The seasonal aroma has become so popular that it's inspiring scent-based business owners to create new products to keep up. From pumpkin spice candles to pumpkin-bar soaps, the possibilities are endless!
The scent of pumpkin spice brings a sense of comfort and coziness that people love. So, it's no wonder that small business owners are using this scent to attract new customers and create loyal fans. The best news of all is that consumers are demanding pumpkin spice products earlier and earlier every year.
So, let's dive into how small businesses are inspired by the pumpkin spice scent.
The Rise of Pumpkin Spice
Pumpkin spice has become a popular scent due to its association with fall, the harvest season, and warm cozy feelings. The blend of cinnamon, nutmeg, ginger, allspice, and cloves creates a warm and inviting aroma that reminds people of pumpkin pie, spiced cider, and other seasonal treats.
But the popularity of pumpkin spice has been fueled by marketing campaigns, social media, and the availability of pumpkin spice products across a wide range of industries. Overall, pumpkin spice has become a beloved scent that evokes feelings of comfort, nostalgia, and seasonal joy. And each year, the launch of pumpkin spices begins earlier and earlier. This is due to new pumpkin spice products being created every year! As early as mid-July, consumers are finding pumpkin-inspired products everywhere (Bath and Body Works starts its pumpkin drops in July).
Meeting the Pumpkin Pressure
Meeting customer demand for pumpkin spice-scented products can be daunting for businesses. With the popularity of this seasonal scent, companies must ensure they have enough inventory and production capacity to keep up with customer expectations. Additionally, there is pressure to create unique and high-quality products to stand out in a crowded market. Meeting these demands can require significant planning, resources, and attention to detail to ensure customer satisfaction and maintain a competitive edge.
Small business owners can meet the customer demand for pumpkin-scented products by conducting market research to identify the most popular pumpkin spice fragrances and incorporating them into their product offerings. They can also partner with suppliers and manufacturers who specialize in pumpkin-scented ingredients to ensure products are of high quality. What’s more, is that owners can promote their pumpkin-scented products through targeted marketing campaigns and social media channels to reach a wider audience of those who want pumpkin products as soon as possible. By staying attuned to customer preferences and actively seeking out opportunities to meet their needs, business owners can successfully meet the demand for pumpkin-scented products.
Pumpkin Profit
Since pumpkin spice-scented products have become a fall staple as early as July, there is plenty of demand and room for profit. From candles to soaps, lotions to perfumes, the warm and comforting scent of pumpkin spice can evoke feelings of nostalgia and coziness. This is why pumpkin spice-scented products are a popular choice for small scent-based businesses looking to increase their revenue during the fall season.
One of the main reasons why pumpkin spice-scented products are so popular is because they appeal to a wide range of customers. Many people associate the scent with fall and the holiday season, making it a popular choice for gift-giving. Additionally, the warm and comforting scent can also help to create a cozy and inviting atmosphere in homes and businesses.
Small scent-based businesses can capitalize on this popularity by creating a range of pumpkin spice-scented products, such as candles, diffusers, and room sprays. By offering a variety of products, businesses can cater to different customer preferences and increase their chances of making a sale.
In addition, small businesses can also differentiate themselves by offering unique twists on the classic pumpkin spice scent. For example, they could create blends that incorporate other scents, such as vanilla or cinnamon, or use natural ingredients to create a more authentic scent.
Overall, pumpkin spice-scented products can be a lucrative opportunity for small scent-based businesses. By capitalizing on the popularity of this comforting and nostalgic scent, companies can attract a wide range of customers and increase their revenue during the fall season.
Punctual Pumpkin Spice
Releasing pumpkin spice products earlier in the season has become the norm in recent years. People are eager for the fall season to start indulging in these comforting scents as soon as possible. By releasing these products earlier, small businesses have a competitive edge and are able to capitalize on this demand and generate more sales. Additionally, it allows customers to enjoy these seasonal treats for a longer period of time, creating loyal customers. Overall, releasing pumpkin spice products earlier is a smart business strategy that satisfies the cravings of eager customers!
Not your Basic P(umpkin)
Candle, soap, and other fragrance businesses can incorporate pumpkin spice scents into their seasonal products by adding a little pumpkin fragrance oil to their inventory. There is a huge variety of pumpkin fragrance oils on the market, from gourmand, to woody, to wellness inspired blends, customers can experience warm and cozy scent of pumpkin throughout the season, however they’d like.
Perfumers are twisting iconic pumpkin directions with unexpected ingredients and combinations to give them a new appeal and bring them to the next level. When you pair pumpkin with fresh green facets, warm woods, or new spices, the fragrance instantly becomes more sophisticated,
So as the unofficial launch of the pumpkin spice season approaches, candle, soap, and other fragrance-based businesses can incorporate the popular pumpkin scent into their seasonal products to attract customers.
Below are some popular examples:
- Create pumpkin spice-scented candles and soaps. This is the most obvious way to incorporate the seasonal scent. Businesses can experiment with different pumpkin blends to create a unique and scent for their customers.
- Offer limited edition pumpkin scents and smaller pumpkin runs, perhaps a different scent in each month leading up to Halloween, which is peak pumpkin scent season. Customers love exclusivity and limited-edition products. By offering a limited-edition pumpkin scent, businesses can create a sense of urgency and drive sales.
- Bundle pumpkin scented products with other fall-themed items. For instance, businesses can bundle pumpkin spice candles with pumpkin-shaped candle holders or offer pumpkin spice-scented oils with autumnal diffusers.
- Offer collections that are not just focused on pumpkin. You can create an “Orchard Harvest” collection that features pumpkin, apple, pear, even falling leaves, and any other harvest themed scent in a collection for your consumer to pick their favorites.
- Use pumpkin scents in marketing materials. Businesses can use pumpkin scents in their marketing materials to create a consistent and immersive brand experience. This includes social media posts, email newsletters, and even in-store displays.
- By incorporating pumpkin scents into seasonal products, small businesses can tap into the fall season market and attract customers looking for the perfect autumnal scent.
