Crimson Currant + Rose Fragrance Oil

Inspired by one of the top selling candle scent in the US, Diptyque Baies, this fragrance gives luxury at a fraction of the price. As consumers look to indulge in the finer things in life, they’ll elevate everyday practices and products to the point of opulence. Products and scents will be rich, heady, and decadent, unabashedly hedonistic.

#dupe has over 5 billion views on TikTok. All the hashtags dedicated to fragrance dupes — and there are many of them — total well over 500 million views, telling us that consumers are very interested in these accessible imitations.