Our Wild Harvest collection celebrates the richness of the fall season and takes inspiration from the yummy aromas of freshly picked fruits and autumn classics, with modern twists. Autumn scents such as pumpkin and apple evoke the cozy, nostalgic feelings of fall, bringing to mind crisp air, golden leaves, and bountiful harvests.

• Use storytelling as a hook. Storytelling is critical in selling scented products, especially for those shopping online. Don’t be afraid to get imaginative, use descriptive language and evocative naming.

• Emphasize the comforting and wholesome qualities of these harvest scents to appeal to consumers seeking both self-reliance and a sense of well-being.

• Offer or merchandise pre-styled fragrance sets that highlight the diverse aromas of the harvest season. Include packaging that reflects the garden-to-table movement, such as scented candles or room sprays that feature notes of pumpkin, apple, berries, and other seasonal produce with icons on the label to match.

• Create gift sets that incorporate DIY elements, like recipe cards for autumn-inspired dishes or small potted herbs, to enhance the connection between fragrance and the season.