scent trend: PEACH

Peach fragrances have been popping up everywhere lately, from high end fine fragrance, to ultra cool candle brands, to specialty brands like Bath and Body Works. Classic scents, such as peach, are surging in popularity largely due to the nostalgia and comfort associated with them, and that can have a big impact on the fragrance industry. Having a peach, or two in your product line up is key for the Spring Summer season. Let's explore why this fragrance oil is making a huge statement this season

Peach has always been an important note in fragrance development, we've seen it in fragrance descriptions for many years. The recent launch of Tom Ford's Bitter Peach has brought new focus to the nectary fruity note, being the star call-out for the luxury fine fragrance line has put peach in a whole new light. New peach fragrance blends offer sweet takes on the nostalgic summer staple when mixed with delicate florals or sparkling prosecco notes for revamped and grown up interpretations. 

One of the best things about peach is that despite its recent resurgence in popularity, it has been around for a long time and consumers know and love it. With that in mind, peach is only expected to increase in popularity over the next several years.