🍅 Tomatoes Are Trending - Yes, Really.
Tomato is having a major moment in the fragrance world. From luxury perfumes to artisan candle collections, tomato and tomato vine fragrance oils are showing up everywhere, and for good reason.
Bath & Body Works recently launched their Off The Vine collection, featuring tomato leaf body care that quickly went viral. The result? Search interest for tomato fragrance oil has skyrocketed, and brands from Jo Malone to Flamingo Estate are leaning into the trend.
So what does tomato actually smell like in a fragrance?
Not ketchup. Not sauce.
Think green, herbal, fresh, and slightly earthy—more vine than vegetable.
🌿 What Does Tomato Fragrance Oil Smell Like?
Tomato in perfumery is all about the vine, leaf, and sun-warmed stem. It’s fresh, stemmy, and just a touch sweet from the fruit. The result is a scent that’s both nostalgic and modern, like walking through a greenhouse on a summer morning.
Fragrance notes often include:
- Green tomato leaf
- Sweet basil
- Damp soil
- Fresh stems
It’s vegetal, clean, and uplifting—an unexpected new direction for summer fragrance lines.
🌱 Why Greenhouse + Tomato Vine Is a Must-Have Fragrance Oil
At Scentsorie, we’ve captured this trend in our Greenhouse + Tomato Vine fragrance oil. Inspired by dewy garden mornings and sunlit greenery, this blend features:
- Sun-warmed tomato vines
- Stemmy green leaves
- Fresh basil
- Hints of soil and summer air
It’s the perfect choice for makers who want to offer their customers something fresh, earthy, and entirely unique.
🧴 How to Use Tomato Fragrance Oil in Your Products
This oil is versatile and IFRA-compliant across a wide range of applications. Here’s how you can use Greenhouse + Tomato Vine fragrance oil in your product line, along with maximum usage rates per IFRA 51:
Perfume & Body Mist
Use up to 15.39% in fine fragrance like perfumes, colognes, or body sprays. This oil is especially beautiful in green, gender-neutral compositions that stand out in a crowded market.
Room & Linen Spray
For room and linen sprays, you can go all in, up to 100%. It fills a space with clean, botanical freshness that feels like opening the window to a summer garden.
Reed Diffuser & Home Fragrance
Use at up to 100% in candles, reed diffusers, and home fragrance oils. The scent throws beautifully in wax, offering a crisp and calming alternative to typical fruity or floral summer scents.
Soap, Body Wash & Rinse-Off Products
In soaps, body washes, and hand soaps, you can use up to 29.99%. It creates a refreshing lather that smells bright and green without overwhelming the skin.
Lotions, Body Butter & Leave-On Skin Care
For lotions and body butters, stick to up to 4%. Just enough to create a gentle scent that evokes summer serenity.
Note: Always test in your final formulation and follow proper usage guidelines for safety.
💧 Why Tomato Perfumes Are Gaining Cult Status
Tomato perfumes are winning over fragrance lovers who want something green, grounding, and refreshingly unexpected. While traditional summer scents lean fruity or floral, tomato vine perfumes offer a crisp, herbal profile that feels elevated, modern, and unisex.
These perfumes evoke:
- Garden-fresh air on a warm morning
- The snap of a tomato stem between your fingers
- A walk through sunlit vines and greenhouses
This makes tomato-based perfumes especially appealing for consumers who crave:
- 🌿 Nature-forward, botanical fragrances
- 🌞 Mood-enhancing scents tied to seasonality and nostalgia
- 🧴 Layerable base notes that pair beautifully with florals or woods
What’s more, tomato vine perfumes align with the rise of “quiet luxury” and eco-somatic wellness, giving your customers a way to connect with the outdoors, bottled beautifully.
🕯️ Why Tomato Candle Scents Are Selling Fast
Tomato candles aren’t just a niche trend, they’re a new take on natural luxury. Customers are drawn to scents that evoke gardens, clean living, and earthy simplicity.
Whether you're pouring into ceramic vessels or classic glass, tomato candle scents pair beautifully with:
- Terracotta packaging
- Green-hued branding
- Herbaceous scent blends (like basil, fig, or rosemary)
They’re perfect for summer launches, eco-conscious consumers, and trend-forward buyers looking for something different.
🧼 Why Tomato Scents Work Beautifully in Skincare
Tomato-scented skincare products feel fresh, clean, and calming, making them a natural fit for modern beauty routines focused on minimalism and nature-inspired rituals.
Unlike overpowering fruity or synthetic florals, tomato vine and basil notes:
- 🌱 Smell clean without being clinical
- 🌿 Evoke freshness without being overly “green”
- 💧 Offer a sense of balance and calm, ideal for wellness-focused self-care
Whether blended into body butter, moisturizers, or leave-on hand creams, tomato-based fragrance oils provide a light, earthy signature that appeals to both men and women. They feel luxurious and intentional, perfect for brands looking to stand out in a crowded market.
And with IFRA-approved usage at up to 4% in lotions and creams and 29.99% in rinse-off soap and body wash, Greenhouse + Tomato Vine gives you flexibility and creativity without compromise.
❓ Frequently Asked Questions
1. What does tomato fragrance oil smell like?
It smells green, herbal, and fresh—more like a tomato vine or greenhouse than the fruit itself. Think summer gardens, not pasta sauce.
2. Can I use tomato fragrance oil in candles?
Yes! Our Greenhouse + Tomato Vine oil is perfect for candles and can be used at up to 100% in this application.
3. Is this fragrance safe for perfumes?
Absolutely. You can use up to 15.39% in fine fragrance formulations like perfume, cologne, or body mists.
4. Does it blend well with other scents?
Yes—it pairs beautifully with notes like basil, fig, vetiver, rosemary, and citrus. It adds a crisp, fresh layer to any blend.
5. Is it phthalate-free?
Yes. Like all Scentsorie fragrance oils, Greenhouse + Tomato Vine is phthalate-free and cruelty-free.
6. Can I use this oil in soap or skincare?
Yes! Use up to 29.99% in rinse-off products like soap and body wash, and up to 4% in body lotions or creams.
🛍️ Ready to Tap Into the Tomato Trend?
🍅 From artisan candles to botanical perfumes and fresh skincare, Greenhouse + Tomato Vine is your secret to crafting what’s next in clean fragrance.
Market Stats:
Why Makers Should Care About the Tomato Trend
Consumer Demand for Unique, Green Scents
In a saturated fragrance market, offering something unexpected—yet tied to nature—gives you a branding edge.
- 78% of consumers say they want more natural and plant-based fragrances (Mintel, 2024)
- Gen Z and Millennials seek authenticity and emotion in scent stories
- Green tomato notes offer freshness without fruit overload
- The Garden-to-Glamour Movement
We’re seeing a shift from sweet and synthetic to honest, wholesome, and earthy. Tomato scent rides this wave perfectly, combining freshness with complexity.
How to Use Tomato Fragrance Oils in Product Formulation
Candles
Tomato vine candles are striking in:
- Green-tinted glass jars
- Terracotta vessels
- Paired with notes like basil, fig, or rosemary
Perfumes & Body Mists
Create:
- Layering mists that blend tomato with florals
- Herb-forward colognes that appeal to all genders
- Seasonal EDTs with vegetal top notes
Hair & Home Fragrance
Try:
- Dry shampoos with basil + vine notes
- Pillow sprays inspired by garden evenings
- Cleaning sprays that smell fresh, not sterile
Natural Mood Enhancers
- Fragrance is the #1 sensory driver of emotional memory
- Green notes are linked to reduced anxiety and increased focus
- Tomato leaf = an “instant nostalgia” trigger for many
Tips for Positioning Tomato-Based Fragrance Products
Messaging Ideas for Product Pages
- “Smells like summer in the greenhouse.”
- “Not your typical fruit scent—fresh, crisp, and wildly green.”
- “Inspired by backyard gardens and sunny mornings.”
Suggested Product Names
- Vine to Vial
- Green Gold
- Tomato Harvest
- Rooted in Summer
- Garden Skin
➡️ Explore the fragrance oil now and bring the garden to your brand.
