Insights and Inspiration

Must Have Valentine's Day Fragrances

I'm sure we can all agree a beautiful bouquet of flowers or decadent box of chocolates can be a safe bet as a Valentine's Day gift year after year, but we know the key to a great night is to set t...

Mother's Day 2022

Mother’s Day is a huge business opportunity for candle & beauty brands. Look to develop new products for your line with fragrance oils that focus on emotional connections, wellness, and pleasur...

GREENHOUSE

Over the past few years, plants have been gradually playing a bigger and bigger role in the spaces we inhabit, both public and private, and they've become especially appealing to Millennials, worki...

Galentine's Day Candles

Update your 2022 Valentine’s Day line with these five key inspirations to help you create a Galentine's Day candle collection to spread love, spark joy, and create happy moments.

Botanical Herb Garden

Herbs have been used in beauty and therapeutic practices for centuries, but a newfound focus on health, nature, and heritage in the wake of the pandemic is inspiring consumer interest in these ever...

Hello, Sunshine

With a renewed focus on the thrill of the everyday, consumers are starting to seek out both small and large moments of pleasure, from celebrating happy news with friends to enjoying the perfect mea...

COOL AS A COCONUT

So, what's new with coconut? Is it still a key fragrance trend? Do you really need a coconut in your collection?  The answers are yes, yes, and YES!!  Coconut is still a really important fragrance ...

Scents Of Wellness

As wellness becomes a growing focus in the lives of consumers, they seek at-home products that can transform their homes into their own private wellness sanctuaries. Consumers are aware of the powe...